JENNIFER R. ACCETTOLA

SUMMARY: Highly skilled web project manager with over 8 years of experience in project management:

• I offer experience organizing and creating media and content for website production.
• I am an accomplished project manager able to drive multiple projects in fast-paced, dynamic environments, meeting deadline-driven goals on time and under budget.
• I am an effective communicator offering excellent written and verbal communication skills and a proven ability to work well with diverse personalities, styles and functional relationships
• I am a successful relationship manager, able to build rapport and influence among executive management, engineering, vendors, customers and partners.

EXPERIENCE

Site Producer (2/2008 - present) - SustainLane, San Francisco CA
SustainLane is the largest product-oriented user generated review site on the web dedicated to bringing green living and sustainability issues to the mainstream. Responsibilities include:

• Content Development & Management: responsible for choosing featured reviews and content, managing the weekly newsletter development process, working with content team to develop database listings and providing guidance on content QA.
• Product Management: coordinating development and marketing teams to define new functionality and integrate user input; scope, schedule, prioritize and monitor progress of development projects.
• Creative/brand project management: recruit, select & manage creatives for website redesign and I will be working on a redesign of the website and may be seeking branding, UX and creative experts to help with this project.
• Community Management: communicating with site members and working to address questions about the site; building relationships with new and key contributors to help foster greater sense of community.

Senior Project Manager (10/2006 - 1/2008) - Avenue A-Razorfish, San Francisco CA
As a member of the Visa team, lead and manage the successful delivery of web site and web application development projects through the entire project lifecycle to effectively meet our client’s business needs. Managed complex, multiphased projects and lead multi-disciplinary, diverse and dynamic teams to deliver integrated digital solutions. Additional responsibilities include defining a project approach, developing an associated project plan, ensuring that profitability objectives are met, and identifying opportunities to grow current business engagements.

CONTRACT POSITION: Senior Online Producer (1/2006 - 04/2006) - Seismicom.com, San Francisco CA
Sole technical liaison between account team and developer on client projects, including Haagen-Dazs.com website, Dreyer's sales team extranet and other product campaigns. Managed and tracked change requests for Haagen-Dazs.com website and manage relationship with outside development vendors. Worked with Traffic Manager and Studio Manager to schedule development of assets for website components of marketing projects. Primary responsibilities included: project management, including the management of online project schedules and key deliverables; technical support and vendor management.

Producer (11/2004 - 7/2005) - Snapfish.com (a division of HP.com), San Francisco CA
Received, reviewed, assigned and tracked all web production requests from business development, marketing and private label clients to a 12-person production team.

• Created and maintained content release schedules using MS Project.
• Coordinated content release milestones with the major and minor releases.
• Worked closely with QA on bug reporting, assigned and tracked bug fixes and development with site ops, engineering and development.
• Acted as end-user advocate, working closely with UI, design and web production teams to ensure that site changes were intuitive and useful.
• Managed implementation of UE recommendations to increased web usability and search engine placement from outside consultants.
• Worked closely with product manager and vendor to improve and better integrate client photo software with website design and functionality. Responsible for assigning and tracking requested changes and scheduling releases for client software product.

Technical Writer/Editor & Project Manager (9/02 - 5/03, 9/03 - 10/04) - New Millennium Publishing (www.nmpub.com)
Project management, research and writing assignments for Boston-area based consultancy specializing in technological strategy and project management for the publishing community.

• Developed project plans and proposals for book projects on technology-related topics.
• Developed RFP responses for state government and publishing industry consulting projects.
• Co-authored and edited a 40-page chapter on content management systems for a book on online publishing (Columbia University Press, 2003).
• Provided information architecture analyses, project plan development and technical research.
• Edited websites and prototypes in HTML and CSS using Dreamweaver.

Director, Website Development/Project Management (05/03 - 09/03) - Izmocars, San Francisco CA
Responsible for managing the development of 15-30 concurrent website development projects for a start-up catering to the automotive industry.

• Coordinated production and prioritization with off-shore development team based in India.
• Interpreted client design preferences into creative briefs, functional specifications, PRDs and detailed daily instructions for India- based production team.
• Developed project plans, UI, web site navigation maps and content.
• Strategized feature and functionality development for client websites. Implemented UX improvements.

Independent Consultant (6/01 - 9/04)
Ongoing and short-term web production and writing projects for clients in non-profit, publishing, advertising, and importing businesses. Client projects have included:

• UX critiques and information architecture recommendations for non-profit development agency websites.
• Translation of educational pamphlets and brochures (English-Spanish).
• Translation of marketing documents and assisted in business development research.
• Wrote copy and provided photography for feature articles in various publications.
  

Account Manager (03/01-06/01) - Marden-Kane, Manhasset, NY
Provided business development research, pre-sales technical recommendations and post-sales account management for marketing promotions firm.

• Researched potential clients in the San Francisco Bay Area; wrote executive summaries and introductions.
• Performed pre-sales technical support for bids to clients and managed technical issues for online promotions.
• Collaborated on PRD and MRDs for new and existing clients.

Producer (3/00-11/00) - Nextera Interactive , San Francisco, CA
Developed creative briefs, project plans, proposals, site maps for website development plans in team-environment. Provided UI for projects including wire-frame, site plans, page typing, information architecture and label recommendations.

• Attended off-site and on-site meetings with clients and team members. Generated client contact reports, including recommendations on follow-up and future strategies.
• Translated client objectives and goals into PRD, MRD, descriptive requirements and strategy documents.
• Managed multi-disciplinary teams of 7-10 members (programmers, web developers and copywriters).
• Wrote use cases and functional requirements documents for software and web development projects.

Senior Producer (12/98-2/00) - CMP (formerly Miller Freeman), San Francisco, CA
Managed the development and production of website portals for concurrent/recurring high tech conference and trade show events, seminars and affiliated programs.

• Developed MRDs, PRDs, project plans, schedules, and content development strategies.
• Recruited and managed a 5 person web development team; contracted and managed external technical and design services.
• Wrote functional requirements documents and collaborated on technical specifications for online registration and content management systems improvements.
• Established QA procedures, UI and HTML development guidelines, and documented internal processes and guides for proprietary applications (Perl-based CMS and forms publishing).
• Created and maintained complex, content-rich cross-browser compatible websites using HTML, XML and Perl.
• Received and investigated user feedback on websites to improve UE and refine UI sitewide.

Producer/Web Developer (6/98-12/98) - TechProse, Lafayette, CA
Managed internal and external project teams for the production and maintenance of several major websites. Led presentations and articulated supporting strategy for pre-sales consultation.

• Performed UX analyses and documented information architecture recommendations.
• Analyzed audience demographics and content as basis for recommendations to clients for developing user-oriented site structures.
• Developed cross-browser compatible websites using HTML, Cold Fusion and ASP.

Producer (1/97-5/98) - Ziff Davis Comdex & Forums (formerly Softbank Forums), Foster City, CA
Produced, maintained, edited copy, wrote content and developed overall strategy of the award-winning Seybold Seminars Online website. Established and maintained project plans in coordination with multiple internal dependencies.

• Established UX and HTML development guidelines and user guides for homegrown web publishing applications.
• Initiated and monitored website localization projects for the Java World Tour websites.
• Analyzed user demographics and distributed web traffic reports, analyses and recommendations.
• Edited and wrote content for the Seybold website, as well as user guides, reports and technology reviews
• Managed internal and external project teams for multiple projects
• Initiated and monitored website localization projects
• Analyzed audience demographics and content and developed user-oriented site structures
• Distributed web traffic reports, analyses and recommendations

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TOOLS & METHODOLOGIES

PROFESSIONAL PRESENTATIONS

EDUCATION